Business Strategy Consulting

Aligning Sales Strategy with Business Strategy

Sales strategy must be aligned to the business strategy… That sounds like common sense… however Wayne claims it doesn’t happen in many businesses and their bottom line suffers as a result.

“It’s a matter of making sure that whatever the business strategy you deploy in order to win at business your sales processes should reflect that”.

View Wayne’s latest appearance on Strategic Selling Group for further insight on this subject or watch the video below: