|For businesses to consider taking on the challenge of international marketing, or selling their products in other countries – “think before you jump”….|
|Step 1: The Strategy
|Step 2: Logistics
The logistics of exporting can be quite daunting so take some time to understand what is involved and what the cost of each service or activity. Consider the following; this is just the start not the complete “picture”:
This is not the complete list, but do go into the detail, the cost will quickly add up. Make your decisions based on the best available information – talk to other who are exporting and get there experiences.
|Step 3: Servicing the Markets
International marketing can be fully of fantastic experiences and the opportunity to travel the world. This is all great but remember you do need to remember that you have a business to run. What additional staff, expenses and time is required for visiting agents, customers, trade shows and market research?From experience, I ensured that I travelled once per quarter to my key customers and in those trips I would visit a market I wanted to develop. I kept the trip to between two weeks and three weeks – not longer. Plan well and ensure that you are using weekends to the best business advantage – building relationships.
|For further information and experiences in International Marketing give me a call on 0448839840.
http://www.informgroup.com.au/wp-content/uploads/2014/04/marketing.jpg 146 146 Mike Karle http://informgroup.com.au/wp-content/uploads/2014/04/logo.png Mike Karle2012-04-28 13:12:002014-05-30 08:01:15International Marketing...some tips and tricks