Managing Sales Performance

Managing the performance of a sales team is about establishing a shared understanding of what is to be achieved at every level within the sales team to deliver the organisational goals. It’s about aligning the goals of the team and the individuals in a way that will allow each team member to achieve their respective goals while making the necessary contribution to the overall team performance.

“Your performance depends on your people. Select the best, train them and back them. When errors occur, give sharper guidance. If errors persist or if the fit feels wrong, help them move on…”
Donald Rumsfeld, American politician and businessman.

While there has been much ‘robust discussion’ in recent times as to the benefit of employee performance management and, specifically relating to sales, the use of automated sales performance management, managing the performance of your team and the individuals in your team remains an essential part of sales management.

It’s up to you, the sales manager, to inspire and enable the best possible performance of each member of your team. The performance of each individual is dependent on a complex set of variables that will be unique to each salesperson. These variables include ‘hard’ abilities such as job knowledge, skills and expertise; as well as ‘soft’ capacities such as social and emotional intelligences, attitudes and self-esteem, behaviours and habits.

Adopting a well-defined performance management process enables you to systemically fulfil your role as the team’s ‘performance supervisor’. Read more