Today, your prospective customer may be as much as 70% into the sales cycle before they with engage you, or your competitors. How you engage with them during this time is critical

Now the role of marketing is just as much about helping your prospective clients find you as it is about you finding your prospective clients. Where you have traditionally looked for business, and how you have gone about it has changed forever. But what hasn’t changed is that people still buy from people and businesses they know, like and trust.

Getting known and building trust needs to be a critical goal of any marketing plan. You need to help educate your target market, position yourself as an expert in your field and deliver the messages that builds trust in your capabilities.

Regardless of how you define your buyer’s journey having the right communications strategy for each stage of their trip is paramount. Let’s look at a simple journey your prospect might take to become a customer: Read more →