Businesses exist for the purpose of making money. Whatever a business makes or service it provides, revenue is only generated when these goods or services are actually sold to a customer. The ability to “sell” is therefore the cornerstone of every business.

In this short eBook we share with you a selection of posts from the Inform Consulting Group blog that will help you better understand the role of sales in your business and how to get the most from your sales efforts, including:

• 6 things successful sales people know
• What makes a good salesperson?
  
• Adding benefits to increase sales